Our Difference

DMY exists solely to help owners of Accounting & Bookkeeping firms successfully sell and exit from their practices.

DMY’s reputation has been built based on:



Our Team

Hands-on leaders and highly capable professionals supporting you every step of the way



Unrivalled reach

A database of thousands of accountants, bookkeepers and financial planners all over Australia



Trusted relationships

Trusted relationships with a broad network of accounting firm principals nationally



Leading capability

Leading mergers and acquisitions capability, and deep understanding of the Australian market


Strategic and candid advice

Based on what you need to know not what you want to hear


Outstanding Results

A track record of delivering outstanding results for our clients

Our Values

Client First

When we deliver for our clients, everything else flows

Open and Honest

With our clients and with each other

Innovative and Bold

Fresh thinking and creativity, executed at pace


Accountable to our clients and to ourselves

Integrity Without Compromise

Do the right thing, always

One Team

Shared vision, working hard and having fun together

Our People

The strength of DMY lies in the experience, expertise and character of our people.

Every one of them is driven by an underlying passion to deliver a great result for our clients – and a great experience every step of the way.

Daniel Jones photo

Daniel Jones

Director and Co-Owner

Daniel is DMY’s founder. He has a deep understanding of the accounting and financial advice sector from 20 years working with accounting firms around the globe, including for 10+ years working for leading software providers MYOB. XERO, Thomson Reuters and Intuit. He has advised on a large number of M&A transactions. Daniel is a regular speaker at industry events across Australia and has featured in the media for his insights on the accounting sector.

Daniel is a licensed business broker in Victoria, New South Wales, Queensland, South Australia, West Australia and Tasmania.


Mark Emney photo

Mark Emney

Director and Co-Owner

Mark has a rare blend of corporate, advisory and start-up experience. He brings deep experience of financial and professional services as a former senior executive at Coles Insurance, OAMPS, Bankwest,  and Partner at PwC.  Mark has co-founded his own start up, and is a strategic advisor/mentor to a number of high growth entrepreneurial business owners.

Mark is a UK qualified Chartered Accountant and Member of the ICAEW^, Member of the Australian Institute of Business Brokers, and a licensed business broker in Victoria, New South Wales, Queensland, South Australia and Tasmania.

Sonia Xerri photo

Sonia Xerri

Client Experience & Operations

Sonia is responsible for ensuring an efficient sale process and that our clients receive a great experience every step of the way. Sonia has over 20 years corporate experience across accounting, sales, property development and investment industries. Sonia’s track record and deep knowledge of business operations and customer service have prepared her well for her current role at DMY.